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Dutch Sport Innovation Award 2017

EINDHOVEN, October 4, 2017 – In Eindhoven, during the 14th National Sports Innovation Conference, IPOS reinsensors were proclaimed the winner of the Dutch Sports Innovation Award 2017. Menke Steenbergen, CEO and Founder of IPOS technology, received the award from Alderman Sport of Eindhoven, Jakob Wedemeijer



“IPOS is the first in the world to develop reins sensors and is a leader in technology for equestrians,” said the super happy prize winner Menke Steenbergen. “Where other startups specifically measure the horse’s movement, we have chosen to start with the rider and measure his or her imapct. We are building the first dashboard for the horse starting with rein pressure measurement (the reins) because here the most benefit can be achieved for horse and rider ”


“This technology will forever change the way we ride. It forces trainers to become specific in their way of communicating with trainees, we provide a lot of insight into practices that work well and which do not. In addition, we are able to recognize injuries in the horse at an early stage, we can even see which leg is injured. This helps riders to act early and plan an extra days rest. ”


4 finalists

An independent jury has selected 4 finalists out of a group of over 30 candidates  from which the winner was announced. The jury praised the IPOS concept in its jury report. “The product offers the rider extra information and thus new possibilities for communication with the horse, which is supported by objective data. In this way well-being of rider and horse is served in a big sport. The idea is original, creative but above all real. Good cooperation with sports, knowledge partners and companies was sought in the elaboration. Participation in the accelerator program at the High Tech Campus in Eindhoven has ensured that the idea has grown from idea to company.


The victory of the Dutch Sports Innovation Award 2017 gives IPOS a wonderful prize in addition to the honor. This prize represents a value of € 15,000, consisting of a sum of money, advice hours and media value.


Other finalists included: the Eindhoven company Ato Gear with the product Arion, a system that focuses on the coaching of the running technique of the runners, the Apeldoorn DISQ a mobile fitness product with which you can do your strength training everywhere with an integrated power measurement and the Rijswijk-based company Otis Insight with the product ROW4, an innovative method for coaching in the rowing sport with possibilities for use in many other sports.


Dutch Sports Innovation Award

The Dutch Sports Innovation Award (formerly known as the National Sport Innovation Prize) is the incentive prize for an innovative and promising product or service that focuses on top-class sports and / or recreational sports with as important pillars:

Performance: product or service makes it possible to perform better in top and / or recreational sports;Vitality: product or service contributes to a sporty and active lifestyle;Economic market potential: the market potential of product or service.

It concerns products or services that are developed so that the market value and the impact on the sport / healthy active lifestyle are clear or good to estimate. A physical product or actual service (possibly prototype) must be available whose operation has been demonstrated, as well as an approach to the market that indicates how the proposition for the sports market is. Based on this ‘market plan’, the market potential can be assessed or estimated. This concerns products or services of Dutch origin.

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